Since 1868, IWC Schaffhausen has been known as the technical innovator and storyteller among luxury watch brands. It’s time to prove this in the digital space too: with the new IWC app.

It allows customers and fans of the brand to immerse themselves in the world of IWC Schaffhausen like never before.First and foremost, of course, are the collections, which can not only be explored interactively, but can also be tried out directly on your own wrist with an innovative AR highlight feature – which for the very first time works completely without any markers.

Exclusive editorials, a direct line to the IWC CEO and podcast formats keep fans right up to date.But the community is also challenged interactively; there’s: A weekly arcade game competition with Lewis Hamilton and the Mercedes AMG Petronas F1 Team – running at the same time as the real races. An immersive classic point & click adventure with 86-year-old Kurt Klaus, one of the most legendary watchmakers of our time. And many other lovingly designed arcade games allow users to explore the worlds and stories of IWC in a playful and interactive way.

The IWC app is also linked to local interactive experiences in the boutiques, where it becomes a tool for obtaining additional information on products and displays via augmented reality, for example. And, of course, watch owners get direct access to all services for their personal IWC. The IWC app not only brings the products and storytelling of the IWC brand closer and makes it more interactive to watch lovers than ever before; it also combines digital and offline product and brand exploration like never before. For IWC fans all over the world.